MediaGo, an intelligent advertising platform powered by deep learning algorithms, was named the 2024 Global Tech Awards winner in the Advertising Technology category.
The Global Tech Awards is a prestigious platform that recognizes and celebrates the very best in technology. With a focus on innovation, creativity, and excellence, the Global Tech Awards aims to identify and reward the most exceptional technology solutions and services from around the world.
MediaGo is transforming the advertising technology landscape with its deep learning-driven platform, offering substantial value to businesses of all sizes worldwide.
The key technology that helped MediaGo win this award was the Max Conversion (Max CV) bidding model launched in July. MediaGo's Max CV bidding mode uses a deep neural network with over one billion parameters to help advertisers achieve higher ROI. It analyzes user interactions with ads in real-time, identifying signals related to ad conversions and matching them with ad and product characteristics for precise targeting.