Notably, seven countries – Benin, Burundi, Lesotho, Madagascar, Namibia, Norway and Slovakia – along with UNICEF, will make their debut at the event this year.

Additionally, France, Malaysia, Nicaragua, Saudi Arabia, Tanzania and Uzbekistan will serve as Guest Countries of Honor.

Key highlights

This year, the France Pavilion will celebrate the 60th anniversary of diplomatic relations between China and France. Leading business enterprises from a variety of French industries will display the rich achievements in bilateral cooperation and the enduring friendship between the two nations.

Meanwhile, the Laos Pavilion will highlight the China-Laos Railway as its central theme, illustrating how the railway facilitates the entry of Lao specialty products into the Chinese market.

Food & Agricultural Products

The exhibition area will bring together the world's leading grain merchants and top vegetable seeds enterprises, showcasing a dedicated exhibition zone for French agri-food enterprises and an expanded section for African agricultural products.

Key highlight

A standout feature this year is the fresh Musang King durian from Malaysia. In June, marking the 50th anniversary of diplomatic ties between China and Malaysia, the two countries signed several agreements, including one on the inspection and quarantine requirements for fresh durians exported from Malaysia to China.

Malaysia has now become the fourth country permitted to export fresh durians to China. Unlike previous shipments that were frozen or processed, these fresh durians are tree-ripened, requiring fast logistics to ensure their quality. Well-known varieties like Malaysia's Musang King can now be enjoyed fresh, offering Chinese consumers a unique and elevated taste experience.