LG Electronics (LG) is presenting the Spielraum concept car in collaboration with Kia at the 2025 Seoul Mobility Show, taking place at KINTEX in Ilsan, Korea, from April 3-13. This partnership, formalized through a Memorandum of Understanding, aims to seamlessly combine LG's AI-driven smart life solutions with Kia's Platform Beyond Vehicle (PBV) technology, creating a distinctive mobility space experience.

    LG introduces the Spielraum concept car, merging LG's AI-powered smart life solutions with Kia's PBV technology, at the 2025 Seoul Mobility Show.
LG introduces the Spielraum concept car, merging LG's AI-powered smart life solutions with Kia's PBV technology, at the 2025 Seoul Mobility Show.

    Through this partnership, LG and Kia seek to enhance the PBV experience, transforming everyday mobility into a seamless and convenient lifestyle extension. Integrated LG appliances – such as a refrigerator, air conditioner and Styler – allow users to transform their vehicle into a mobile office or studio.

    Debuting at the 2025 Seoul Mobility Show, the Spielraum Studio and Spielraum Glow cabin concepts demonstrate how users can customize their vehicle space to fit their unique lifestyles. Spielraum Studio, designed for entrepreneurs who travel frequently and need both workspace and storage, features LG's modular Styler, smart mirror and a coffee machine – all optimized for the interior of the PV5, Kia's first dedicated PBV. AI-powered personalized assistance further enhances convenience, offering optimized clothing care settings based on the user's schedule.